Question

Superagencies were formed:

A) because advertisers were disenchanted with large agencies.
B) because advertisers wanted agencies to be more flexible and responsive than traditional agencies.
C) to save money for clients.
D) so that agencies could provide their clients with integrated marketing communications services worldwide.
E) to lessen the need for competitive pricing.

Answer 1

Superagencies were created to offer clients comprehensive and integrated marketing communications services globally, meeting the needs of complex markets and intense competition. The correct option is D.

Step-by-step explanation:

Superagencies were formed so that agencies could provide their clients with integrated marketing communications services worldwide. The rise of national brands and the increasing complexity of the market, with a variety of products and aggressive competition, required businesses to develop new strategies in advertising and consumer outreach.

Consequently, the demand for advertising surged, leading to the emergence of professional advertising agencies in the 1880s. As competition intensified, companies sought out superagencies that could offer comprehensive services and a consistent marketing message across multiple platforms and international markets, reinforcing their brand's presence and staying ahead of the competition.