Question

Pluto Inc., a new ad agency, primarily obtains clients through cold calls, promotional letters, and following up on known leads. The company maintains a separate department that is responsible for bringing in new accounts. In this scenario, the company is obtaining clients through _____.

A) Referrals
B) Solicitation
C) Public relations
D) Publicity
E) Reputation management

Answer 1

Pluto Inc. obtains its clients through solicitation by making cold calls, sending promotional letters, and actively following up on leads.

Step-by-step explanation:

Pluto Inc., a new ad agency, is obtaining clients through solicitation. The company uses cold calls, promotional letters, and follows up on leads, which are all direct methods of contacting potential clients in order to offer services. Maintaining a separate department for the purpose of bringing in new accounts indicates a structured strategy to solicit business, which involves active outreach rather than passive methods like referrals, public relations, or reputation management.