Question

Jim, an employee of CL Inc., is responsible for planning, marketing, budgeting, sales, and profit performance of a specific brand. He has two assistants who help in planning, implementing, and controlling the marketing program. In this scenario, Jim is an example of a(n) _____.

A) product manager
B) art director
C) account executive
D) copywriter
E) account director

Answer 1

Jim is an example of a product manager, as he oversees various aspects of a specific brand's performance including planning and marketing.

Step-by-step explanation:

Jim's role as an employee of CL Inc., responsible for planning, marketing, budgeting, sales, and profit performance of a specific brand, exemplifies the position of a product manager. Product managers are instrumental in the end-to-end management of a product's lifecycle, encompassing aspects such as design, development, marketing, and sales.

In Jim's case, having two assistants supporting in planning, implementing, and controlling the marketing program underscores the collaborative and cross-functional nature of the role. Product managers serve as the focal point for coordinating activities across different departments, ensuring cohesive efforts towards the success of the product. Their responsibilities include strategic planning, market analysis, and driving the product's profitability, making them pivotal contributors to a company's overall business objectives.