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____ specialize in the development and management of sweepstakes, refund and rebate offers, and incentive programs.

A) Sales promotion agencies
B) Direct-response agencies
C) Creative boutiques
D) Interactive agencies
E) Collateral agencies

1 Answer

7 votes

Final answer:

Sales promotion agencies specialize in managing promotional activities like sweepstakes and rebates to enhance consumer demand.

Step-by-step explanation:

The entities that specialize in the development and management of sweepstakes refund and rebate offers, and incentive programs are known as Sales promotion agencies. They work on various promotional tools such as contests, sweepstakes, rebates, and incentive programs to boost sales and encourage brand loyalty.

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