Question

Which of the following statements is true about creative boutiques?

A.They generally have media, research, and account planning capabilities.
B.They are large ad agencies that provide all types of advertising and promotion services.
C.They often subcontract work to full service agencies.
D.They tend to provide quicker innovative services due to less bureaucracy.
E.They are generally characterized by extensive internal politics.

Answer 1

Creative boutiques are specialized, smaller advertising agencies that provide quicker innovative services due to less bureaucracy, focusing on the creative design and production of ads.

Step-by-step explanation:

One true statement about creative boutiques is that they tend to provide quicker innovative services due to less bureaucracy. Creative boutiques are specialized advertising agencies that focus on the creative aspects of advertising, such as the design and production of the actual ads. They are typically smaller than full-service agencies and do not usually have media, research, or account planning capabilities. Due to their smaller size and specialized focus, they may lack the internal politics and bureaucracy that can slow down larger agencies, which allows them to be more agile and responsive to clients' creative needs. However, unlike fully integrated ad agencies, they do not typically manage all aspects of a campaign, and they might often subcontract certain tasks to full-service agencies or other specialized firms.