Question

Which of the following is true of an in-house advertising agency?

A.It avoids top management involvement with the marketing communications function.
B.It increases advertising and promotion costs.
CIt provides greater stability.
D.It provides more objectivity and range of services in comparison to outside agencies.
E.It offers more access to top creative talent.

Answer 1

An in-house advertising agency provides more objectivity and a wider range of services compared to outside agencies. Option D

Step-by-step explanation:

Out of the given options, the statement that is true of an in-house advertising agency is D. It provides more objectivity and range of services in comparison to outside agencies.

An in-house advertising agency refers to a department within a company that handles all its advertising and marketing needs internally rather than outsourcing it to an external agency. This setup enables the company to have greater control over the creative process, resulting in more objectivity in the advertising campaigns and a wider range of services that can be tailored to the company's specific needs.

While an in-house agency typically has access to talented creative individuals, it does not guarantee more access to top creative talent compared to outside agencies, which may have specialized expertise and a wider network of creative professionals. Option D