Final answer:
A PR agency is the answer to the question, as it specializes in crafting and maintaining a positive image for organizations through strategic communication efforts with consumers and other audience. The correct option is A.
Step-by-step explanation:
The type of firm an organization would hire to develop and implement programs to manage the organization's image and affairs with consumers and other relevant audiences is a PR agency. Public relations (PR) is about creating and maintaining a positive image for a company or organization.
Unlike news media that aims to inform the public, a PR agency strategically crafts a positive perception by using various communication tools. Activities may include drafting press releases, engaging with the media, and managing events.
The goal is to garner positive press and strengthen the client's reputation amongst its stakeholders, including customers, investors, and the general public.