Question

Which of the following is true of the role of an advertising manager, under a centralized management system?

A.It includes budgeting and planning media schedule.
B.It primarily involves checking the accuracy of financial reports and records.
C.It includes employee compensation management.
D.It involves administering the firm's sales and sales promotion programs.
E.It ensures that day-to-day sales targets are met.

Answer 1

Under a centralized management system, an advertising manager's role is to handle budgeting and planning media schedules for effective advertising and promotional campaigns. The correct option is A.

Step-by-step explanation:

The role of an advertising manager in a centralized management system primarily includes the planning and execution of advertising strategies. This role involves budgeting and planning media schedules, as they are in charge of handling the purchase and scheduling of paid advertising.

They must ensure that the advertising messages reach the intended audience efficiently and effectively, which could translate to coordinating social media efforts and public appearances as part of the campaign.