Final answer:
Conventional rating forms like Likert scales are used because they are easy to administer, cost-effective, easy to interpret, and assist in standardizing data across a large organization. However, they also have limitations, such as the potential for socially desirable or biased responses.
Step-by-step explanation:
Conventional rating forms, such as Likert scales, are extensively used by organizations for several reasons. Firstly, they are easy to administer and cost-effective, making them practical for large organizations such as hospitals, schools, and governments. Organizations need to be nimble and adaptable to change and technology, and these scales provide a standardized method for capturing data efficiently.
Moreover, Likert scales are easy to interpret and communicate, allowing for quick analysis and decision-making in large-scale processes.
There's also an understanding that test takers may present themselves in a socially desirable manner. For instance, in a job application context, individuals might exaggerate their abilities or give biased answers to appear as better candidates. Although this can be a limitation, the familiarity and structured nature of conventional rating forms provide a baseline for comparing results across different individuals. Experts can anticipate possible responses, which assists in identifying any inconsistencies or exaggerations in the answers provided.