Question

Creative Networks is a major participant in the advertising and promotion process. It attracts various companies to buy space and time with them by providing the same at discounted rates. Creative Networks helps these companies reach their target market effectively by communicating their message. In this scenario, Creative Networks is a(n):

A) advertiser.
B) collateral service provider.
C) media organization.
D) creative boutique.
E) sales promotion agency

Answer 1

Creative Networks acts as a media organization managing advertising spaces and times for companies to reach their target audience.

Step-by-step explanation:

In the scenario described, Creative Networks is providing the service of connecting companies with advertising space and time, often at discounted rates, in order to help them reach their target market effectively. Given that Creative Networks is focused on the acquisition and sale of media spaces and times rather than creating the advertisements themselves or being the advertiser, they would be best categorized as a media organization. Media organizations play a crucial role in the advertising and promotion process by managing the platforms through which advertisers can reach potential consumers.