Final answer:
An in-house advertising agency provides greater control over the advertising process.
Step-by-step explanation:
The potential benefit of an in-house advertising agency is greater control.
An in-house advertising agency allows the company to have direct control over the advertising process, including strategy, creative development, and implementation. This control allows for more efficient and effective communication with the target audience, ensuring that the company's brand and messaging are accurately represented. It also provides the flexibility to make quick adjustments or changes to the advertising campaigns based on market conditions or company objectives.
For example, if a company wants to launch a new product or target a specific demographic, having an in-house advertising agency allows for direct coordination and collaboration between the marketing and advertising teams, ensuring a seamless and integrated approach to reaching the target audience.