Question

With respect to the major participants in the advertising and promotions process, which of the following participants include sales promotion agencies, digital/interactive agencies, and public relations firms?

A.Advertising agencies
B.Media organizations
C.Collateral service agencies
D.Specialized marketing communications service agencies
E.Bait-and-switch marketing service agencies

Answer 1

Sales promotion agencies, digital/interactive agencies, and public relations firms are participants in the advertising and promotions process.

Step-by-step explanation:

The major participants in the advertising and promotions process include advertising agencies, media organizations, collateral service agencies, specialized marketing communications service agencies, and public relations firms. Sales promotion agencies, digital/interactive agencies, and public relations firms fall under the category of specialized marketing communications service agencies.

They play a crucial role in planning and executing marketing campaigns, creating promotional materials, managing public relations, and implementing sales promotion strategies.