Question

Which of the following statements is true about the role of top management in the advertising and promotion decision making process?

A.The top management's day-to-day responsibilities usually include decision making and operations of advertising and promotion.
B.The top management does not provide input in the advertising and promotion process.
C.The top management is usually interested in how the advertising program represents the organization.
D.The top management is only interested in the amount of money that must be allocated to advertising and promotion.
E.The top management is more interested in tactical planning rather than strategic planning.

Answer 1

The true statement about the role of top management in advertising and promotion decision-making is they are typically interested in how the advertising program represents the organization, due to their strategic focus on aligning company activities with long-term goals and shareholder interests.

Step-by-step explanation:

Regarding the role of top management in the advertising and promotion decision-making process, the true statement is that the top management is usually interested in how the advertising program represents the organization. The top management typically does not handle the day-to-day decision-making and operations of advertising and promotion, which would make the first statement inaccurate.

Whereas, stating that top management does not provide input or is only interested in the budget for advertising and promotion is not reflective of their strategic role. Although they may have a strong interest in the financial aspects, they are also concerned with the strategic planning that positions the company in the market and aligns with the company's long-term objectives.

The board of directors plays a key role in aligning the interests of a firm with those of the shareholders. Top executives who are involved in the selection of board members might influence decisions, including strategies around advertising and promotion which would steer the firm in ways that support overall business goals and shareholder interests.