Question

Global companies obtain as much as two-thirds of the information they need from global executives through _______?

A. Paid research firms
B. secondary research methods
C. primary source of data collection
D. personal sources
E. focus groups

Answer 1

Global companies obtain information from global executives through primary sources of data collection, such as in-depth interviews and focus groups.

Step-by-step explanation:

Global companies obtain as much as two-thirds of the information they need from global executives through primary sources of data collection. The primary source of data collection includes methods such as in-depth interviews and focus groups, which allow companies to directly gather information from the executives. This method provides firsthand insights and perspectives from executives, enabling companies to make informed decisions based on accurate and reliable data.

While paid research firms, secondary research methods, personal sources, and focus groups may also contribute, primary data collection is typically emphasized for obtaining accurate and specific information directly from the individuals or groups involved in the global operations of the company.