Final answer:
After researching geographic locations, Heather should move into the evaluation phase, which involves a cost/benefit analysis to weigh the potential costs and benefits of each location.
Step-by-step explanation:
The evaluation phase of the decision making process is needed after Heather has completed researching the advantages and disadvantages of different geographic locations for her business. Once Heather has gathered the necessary information, she must undertake a critical analysis of the data she has collected. This could include a detailed cost/benefit analysis, wherein she would compare the potential costs and the expected benefits associated with each location, using a T-shaped chart to contrast costs on one side and benefits on the other. The cost/benefit analysis is a helpful tool that will allow her to weigh the marginal costs against marginal benefits, thus facilitating a more informed decision. After carefully evaluating all factors, Heather can move forward with choosing the best location for her business that aligns with her goals and resources.