Question

Direct marketing does not work well as a global marketing tool because it is not well suited to the task of addressing cultural differences among consumers.

a-true
b-false

Answer 1

Direct marketing can be a powerful global marketing tool when properly adapted to address cultural differences among consumers.

Step-by-step explanation:

False

Direct marketing can be a powerful global marketing tool when properly adapted to address cultural differences among consumers.

While it is true that cultural differences can pose challenges for direct marketing campaigns, there are strategies that can be employed to overcome these obstacles.

For example, conducting market research to understand the cultural preferences and behaviors of the target audience can help tailor the marketing messages and offerings to resonate with consumers in different cultures.

Additionally, collaborating with local partners or hiring staff who are familiar with the local culture can also enhance the effectiveness of direct marketing efforts.