Question

Worldwide spending on outdoor advertising amounts to about ________ of total ad spending.

A) 1%
B) 2%
C) 4%
D) 6%
E) 10%

Answer 1

The worldwide spending on outdoor advertising as a percentage of total ad spending is not one of the given answer options.

Step-by-step explanation:

According to eMarketer.com, the total US ad spending in 2014 was about $180.12 billion. Out of this, roughly one third was spent on television advertising, one third was divided between internet, newspapers, and radio, and the remaining third was divided between direct mail, magazines, telephone directory yellow pages, and billboards. Since billboards fall under outdoor advertising, we can estimate that the spending on outdoor advertising would be roughly one third of the remaining third, which is approximately $60.04 billion.

To find the worldwide spending on outdoor advertising as a percentage of total ad spending, we need to divide $60.04 billion by the total ad spending, which is $180.12 billion and then multiply by 100. This gives a percentage of approximately 33.33%, which is not one of the given answer options.