Final answer:
The correct option is A) Problem Definition.
The step in the market research process for identifying possible sources of SRC bias is Problem Definition, which is fundamental in framing a culturally neutral research question.
Step-by-step explanation:
In the traditional market research process, the step that calls for identifying possible sources of Self-Reference Criterion (SRC) bias is Problem Definition. This initial phase is critical as it sets the foundation for the entire research endeavor. Identifying SRC bias at this early stage is imperative because it ensures that the research question is formulated in a manner that is culturally neutral and not influenced by the researcher's own cultural background or preconceptions.
SRC bias occurs when individuals unconsciously apply their own cultural norms, values, and beliefs to interpret situations, often leading to misunderstandings and misinterpretations in cross-cultural research. Recognizing and addressing SRC bias during Problem Definition is essential for framing unbiased and culturally sensitive research questions. Failure to do so can introduce distortions and limitations in the subsequent stages of the research process.
During Problem Definition, researchers must consciously reflect on their own assumptions, biases, and cultural context. This self-awareness is crucial in avoiding the imposition of one's own cultural perspectives on the research design, objectives, and hypotheses. By proactively identifying and mitigating SRC bias, researchers enhance the clarity and objectivity of the research problem, ensuring that it is culturally relevant and applicable across diverse contexts.
Biases in problem definition can have far-reaching consequences, impacting the selection of research methods, data collection instruments, and the interpretation of results. Addressing SRC bias at the outset promotes the validity and reliability of the research findings, contributing to the overall quality of cross-cultural market research. In essence, the Problem Definition stage serves as a safeguard against the inadvertent influence of the researcher's cultural background on the research process, fostering a more robust and culturally informed approach to market research.