Question

In China, consumers are reluctant to buy full-sized packages of unfamiliar imported products. In such a marketing environment, sampling is an appropriate promotional strategy.

a-true
b-false

Answer 1

In China's marketing environment, sampling is an appropriate promotional strategy to overcome consumer resistance towards unfamiliar imported products.

Step-by-step explanation:

In the marketing environment of China, consumers are often reluctant to buy full-sized packages of unfamiliar imported products. In such cases, sampling is an appropriate promotional strategy.

Sampling involves offering small portions or samples of a product to potential consumers, allowing them to try it before making a purchase. This strategy helps to overcome consumer resistance and hesitation towards unfamiliar products, as it provides them with a firsthand experience of the product's quality and benefits.

For example, a company could offer samples of a new imported snack at a grocery store or a shopping mall. By giving consumers a taste of the snack, they can evaluate its taste, texture, and overall appeal without committing to a full-sized package.