Final answer:
A company with a regiocentric orientation is likely to utilize third-country nationals for its sales force in less developed countries.
Step-by-step explanation:
A company with a regiocentric orientation is likely to utilize third-country nationals for its sales force in less developed countries. This statement is true.
A regiocentric orientation is a global business strategy that focuses on regional markets. It involves treating each region as a distinct market and adapting the company's products, marketing strategies, and personnel to suit the specific needs and preferences of each region.
In a regiocentric orientation, a company may choose to hire third-country nationals (TCNs) for its sales force in less developed countries. TCNs are individuals from countries other than the home country or the host country of the company. By hiring TCNs, the company can benefit from their knowledge of the local culture, language, and business practices, which can help them establish strong relationships with customers in those countries.