Question

A marketer of fine French cognac offers a fancy cigar ashtray to persons who correctly solve a crossword puzzle and mail it in. This is an example of a trade promotion.

a-true
b-false

Answer 1

Yes, the marketer offering a fancy cigar ashtray as a reward for solving a crossword puzzle is an example of a trade promotion. Trade promotions are marketing activities aimed at promoting the sales of a product or service within a specific industry or trade.

Step-by-step explanation:

Yes, the statement is true. The marketer offering a fancy cigar ashtray as a reward for solving a crossword puzzle is an example of a trade promotion. Trade promotions are marketing activities aimed at promoting the sales of a product or service within a specific industry or trade.

In this case, the marketer is using the crossword puzzle as a promotional tool to engage customers and incentivize them to participate. By offering the fancy cigar ashtray as a prize, the marketer is encouraging customers to buy the French cognac and also encouraging brand loyalty.

This trade promotion is targeted at individuals who appreciate fine French cognac and cigars, creating a sense of exclusivity and enhancing the perceived value of the product.