Final answer:
True, sales promotions provide accountability for marketers by allowing them to track the effectiveness of the promotion in terms of redemption rates and impact on sales.
Step-by-step explanation:
From the point of view of the marketer, sales promotion does indeed offer accountability. This statement is true. Sales promotions, such as money-back guarantees, are effective tactics that businesses can use to increase sales. This kind of offer reassures consumers and makes them more willing to make a purchase because it reduces their perceived risk. If a product does not meet their expectations, they can return it and get their money back. Such promotions provide direct and immediate feedback regarding their effectiveness because they can be tracked through redemption rates and their impact on sales. Consequently, marketers can measure their return on investment and determine whether the promotional strategy achieved its goals.