Final answer:
It is true that in Brazil, traditional outdoor advertising may not be the best communication channel due to the rise of digital media. Advertisers are now focusing on the Internet and social media to reach a more targeted audience efficiently.
Step-by-step explanation:
It is true that some advertisers acknowledge that in Brazil, traditional outdoor advertising may not be the best communication channel. Advertising strategies have evolved significantly with the advent of technology and media. This evolution has led to consumers being able to bypass traditional advertising like television and print media, which in turn has resulted in declining revenue from these sources. Advertisers are exploring new ways, including the Internet and social media, to reach consumers more effectively.
Traditional advertising venues such as television, radio, and print media are facing a downturn as a result of digital advancements. Devices that allow us to skip ads and the ubiquity of online content have made it easier for people to avoid conventional advertisements. Additionally, political advertising has also seen a shift towards more cost-effective and targeted online and social media campaigns, particularly when it comes to reaching young, educated, and technologically savvy audiences.
Given these trends, companies and political campaigns alike are transitioning towards more modern communication strategies. In Brazil, as in other parts of the world, the realization of the limitations of traditional outdoor advertising is driving this change, leading to an exploration of digital avenues that can provide more targeted and engaging interactions with potential consumers and voters.