Final answer:
The popularity of home shopping is unlikely to decrease with the rise of interactive television technology. Instead, technological evolution suggests that home shopping will transform, offering a more engaging and tailored experience which is likely to further increase its popularity.
Step-by-step explanation:
It's false to assert that the popularity of home shopping is expected to decrease with the rise of interactive television technology. The technological advancements in media have transformed how viewers consume content, beginning with the invention of cable and expanding with the Internet. Contrary to decreasing, the trend in media consumption has moved towards more tailored and convenient forms of shopping and viewing experiences as technology evolves. As indicated in historical trends, preference for streaming video, like that provided by Netflix, has continuously grown, often overtaking older formats such as physical DVD disks. Moreover, the customization and variety offered by cable and satellite channels have greatly increased the opportunities for consumers to find content that best suits their preferences, including options for home shopping.
The introduction of interactive television technology is more likely to enhance the home shopping experience rather than diminish it. With more households introducing this technology, it will likely create a more engaging shopping experience, potentially leading to an increase in popularity. Thus, with technological evolution, the more likely scenario is that home shopping will transform and potentially escalate in both sophistication and usage, rather than decline.