Final answer:
The choice that is not an advantage of using sales promotions is building long-term brand awareness.
Step-by-step explanation:
Out of the options provided, the choice that is not an advantage of using sales promotions is D) builds long-term brand awareness. The other options are all advantages of using sales promotions in marketing.
A sales promotion provides a tangible incentive to buyers, such as discounts or free gifts, which can attract more customers and encourage them to make purchases.
It also provides accountability to marketing managers by allowing them to track the success of the promotion and measure its impact on sales and customer behavior.
Sales promotions can enable a company to build its database by obtaining information from customers who participate in the promotion, such as their contact details, preferences, and purchase history.
Moreover, sales promotions can help a company develop a relationship with customers, as it provides an opportunity to engage with them and offer special deals or rewards for their loyalty.