Question

Multiproduct branding is also called which two of the following?

1) Composite branding
2) Co-branding
3) Family branding
4) Individual branding

Choose the correct options:

A. a) and b)
B. b) and c)
C. c) and d)
D. ) and d)

Answer 1

The correct answer is Option C: c) and d), which refer to Family branding and Individual branding; however, in the context of multiproduct branding, Family branding is the appropriate term.

Step-by-step explanation:

Multiproduct branding, which is a marketing strategy where a single brand name is used for multiple related products, is also known by other terms. This strategy emphasizes the strength and recognition of the brand as a whole, rather than promoting individual products. In this context, two of the terms that are often associated with multiproduct branding are Family branding and Individual branding.

However, when considering the options provided in the question, the ones that relate to multiproduct branding are Composite branding and Family branding. While individual branding refers to a different approach where each product is marketed under its own brand name, composite branding generally relates to strategic alliances or partnerships between brands, and is not synonymous with multiproduct branding. Co-branding is another term for such partnerships. Therefore, the correct answer to the question is Option C, which aligns with Family branding.