Final answer:
The customer service representative made the customer feel unimportant by ignoring complaints, not taking action, and not providing reassurance.
Step-by-step explanation:
The customer service representative in the scenario made the customer feel unimportant in the following ways:
- The representative ignored the customer's complaints about the confusing payment system.
- The representative did not take immediate action to address the issue or offer any solutions to the customer.
- The representative did not provide any reassurance or make the customer feel valued.
These actions made the customer feel unimportant and disregarded, resulting in a negative customer experience.