Final answer:
An intermediate customer is a potential customer who has not yet made a purchase but is at an intermediate stage in the buying process.
Step-by-step explanation:
An intermediate customer refers to potential customers who have not yet made a purchase but are at an intermediate stage in the buying process. These customers have shown interest in a product or service but have not yet made a final decision to buy. They are in the middle of the sales funnel, between being aware of a product and making a purchase.
For example, let's say a company is selling fitness equipment. The intermediate customers could be individuals who have visited the company's website, signed up for a newsletter, or added products to their shopping cart but have not completed the purchase. These customers have taken some action that indicates a potential interest in the product.
Marketers and sales teams often focus on converting intermediate customers into final customers by providing them with additional information, discounts, or incentives to make a purchase. By understanding the needs and preferences of intermediate customers, businesses can tailor their marketing strategies to increase conversions and drive sales.