Final answer:
A new grocery store with a vast range of services is engaging in scrambled merchandising, a strategy to diversify customer offerings, as opposed to showrooming, the wheel of retailing, the retail life cycle, or the omnichannel approach.
Step-by-step explanation:
When a new grocery store offers a wide array of services and products beyond its traditional scope, including a bank, pharmacy, flower shop, full-service bakery, café, photo processing, and equipment rentals, it is engaging in scrambled merchandising. This strategy involves adding unrelated product lines and services to attract different customers and boost foot traffic, ultimately aiming to increase the time consumers spend in the store and to maximize sales from each customer visit.
Major grocery stores in the United States are organized into departments such as dairy, meats, produce, bread, and cereals, each offering a vast selection of items. The additional services diversify the shopping experience and aim to meet more of the customers' needs in one place. By contrast, showrooming is when customers view products in a physical retail space but make their purchases online, and the wheel of retailing refers to a concept that describes the progression of retail outlets from low-margin, low-price operations to higher-margin, higher-priced stores over time.