Question

Which of th efollwing statements is true about publicity in marketing?

a. it refers to any paid form of personal preetnation of ideas, good/s
b. an ad mng must understand how thte righ promtion moves.a cust thorugh the buying process
c. it hsould be integrated into the entire mkt mix for best results
d. it devleops primary demand for a product catefory raht er than demand for a spefic brand.

Answer 1

Publicity in marketing should be integrated into the entire marketing mix for best results.

Step-by-step explanation:

The true statement about publicity in marketing is that it should be integrated into the entire marketing mix for best results. Publicity refers to any unpaid form of personal presentation of ideas, goods, or services. It is an important component of the marketing mix, which also includes product, price, and promotion.

By integrating publicity into the marketing mix, businesses can maximize their reach and effectiveness. For example, a company can use public relations strategies such as press releases, events, and social media to generate positive media coverage and create a favorable image in the eyes of consumers.

Overall, publicity plays a crucial role in shaping public perception and building brand awareness, making it an essential element of a comprehensive marketing strategy.