Final answer:
A customer telling a friend how much she likes her new phone is engaging in 'pass-along' consumer communication, rooted in word-of-mouth. The Asch experiment demonstrated that participants conformed due to 'normative' influences, seeking social acceptance.
Step-by-step explanation:
When an Apple customer tells a friend how much she likes her new phone, this type of consumer communication is known as a pass-along. This informal communication involves customers sharing their positive experiences with a product or service with others, usually through word-of-mouth. It can be incredibly powerful as friends often trust each other's recommendations more than advertisements or promotional content from the company itself.
On a different note, in the Asch experiment, participants conformed primarily due to normative influences. This psychological phenomenon occurs when individuals conform to be accepted or liked by the group, even if they may have different opinions internally. The desire for social harmony and the fear of being the odd one out can lead to this form of conformity.