Final answer:
The Canyonlands Corporation's strategy of having their sales force educate distributors and allocating a budget for magazine advertising is an example of a pushing policy, where a product is pushed through the distribution channels to the consumers.The correct option is D. pushing policy.
Step-by-step explanation:
The scenario provided describes the promotional efforts of the Canyonlands Corporation related to the introduction of a new product. In this case, the marketing manager is engaging in a strategy where the sales force is actively contacting distributors to educate them about the product's features, promotion strategies, and expected sales volume and profits. In addition, the corporation is allocating 2 percent of estimated sales for magazine advertising.
This approach is focused on pushing the product through the distribution channels to end consumers. Therefore, the correct answer to the question is d. pushing policy. A pushing policy is a promotional strategy where a company pushes its products through the marketing channel to final consumers by convincing wholesalers and retailers to stock and sell their products, using sales calls, trade promotions, discounts, and advertising.
This strategy contrasts with a pulling policy, wherein a company focuses on creating consumer demand so that consumers actively seek out the product, thus pulling it through the distribution channels. Pull strategies typically involve substantial advertising and consumer promotion to build up consumer demand for a product.