Final answer:
SparklesNow is engaging in crowdsourcing by soliciting jewelry design submissions from its online community for a contest. Hence, option (a) is correct.
Step-by-step explanation:
E-commerce jewelry retailer SparklesNow is using crowdsourcing to get new ideas from customers. Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, particularly from an online community, as opposed to traditional employees or suppliers.
This method aligns perfectly with the digital age and Web developments that encourage collaboration and sharing of creative input for different types of projects, such as funding campaigns on Kickstarter or compiling data on platforms like Wikipedia.
"Creative resourcing" is not a recognized term for the practice of obtaining ideas from a community. Reverse engineering involves analyzing a product to understand its design and functionality. An Idea Roll Out: This phrase is not a commonly used term in the context of obtaining ideas from customers. Idea magnets might suggest attracting ideas, but it's not a standard term for a method of obtaining ideas from customers.