Question

Edward Seaton owns a firm that manufactures custom-made carpets. He has a regular sales force to call on smaller customers and an elite force to call on larger accounts. The elite sales force is called ________.

a. customer service reps
b. technical specialist
c. supporting salespeople
d. missionary saels eople
e. a major account sales fource

Answer 1

The elite sales force that Edward Seaton employs to handle larger accounts in his custom-made carpet firm is known as a major account sales force. The correct option is E.

Step-by-step explanation:

The elite sales force in Edward Seaton's firm that manufactures custom-made carpets and calls on larger accounts is referred to as a major account sales force.

Members of this specialized team are adept at initiating conversations to understand customer personas, their needs, and their knowledge about carpets, much like Ahmed, who engages with customers in a Turkish marketplace.

These sales professionals employ tactics to entice customers, especially those from the West, by crafting stories that appeal to their sense of tradition and the exotic, even though the reality of the product's origins may differ from customer perceptions.