Question

Good marketing managers know that

a. a major advantage of personal selling is that noise can be eliminated
b. noise in the communicaiton process improves promotion effectiveness
c. the trustworthiness of the source does not affect how receivers evelautate a message
d. different audiences may interpret a mesage differently
e. all

Answer 1

The correct answer is option d. Different audiences may interpret a message differently.

Step-by-step explanation:

When it comes to marketing and communication, it's important to understand that different audiences can have different interpretations of a message. This is known as audience perception or interpretation. Audience perception can be influenced by factors such as cultural background, personal experiences, and individual beliefs.

For example, a marketing message promoting a luxury car may be interpreted differently by a young professional looking for a status symbol compared to an environmentally-conscious consumer concerned about carbon emissions. It's crucial for marketing managers to consider these differences and tailor their messages to effectively reach their target audience.