Final answer:
The Hershey's Kisses ad in SPORTS ILLUSTRATED with just a product photo and no words is an example of a reminder promotion objective, meant to maintain product awareness (b).
Step-by-step explanation:
The student's question is about identifying the type of promotion objective used in a Hershey's Kisses chocolate ad that appeared in SPORTS ILLUSTRATED. Since the ad only shows the product with no additional copy words, it serves as a form of reminder advertising.
Reminder promotion objectives are designed to keep the product or brand in the mind of the consumer and encourage repeat purchasing by maintaining awareness of the product. This approach assumes that the audience is already familiar with the product, and no further information is necessary, as opposed to a pioneering or informing objective which is used when a product is new or when important information needs to be communicated to the consumer.