Final answer:
In the new product development process, it is key to have ongoing top management support, apply quantitative screening criteria, and ensure a structured yet flexible approach. From brainstorming through selection, detailed design, and prototyping, each step should be carefully managed, with clear protectionism guidelines established for beneficial outcomes.
Step-by-step explanation:
The new product development process is a crucial aspect of business that involves several stages, typically starting with idea generation and concluding with the product launch. It is crucial to have ongoing support from top management as their commitment provides the necessary resources and strategic direction. Furthermore, it is essential to apply quantitative screening criteria to filter out less viable ideas and to use a structured decision process for selecting the best product concept.
One must recognize the value of flexibility in the new product development process, as a rigid process can stifle creativity and innovation. Brainstorming alternative solutions is a vital stage where a diverse range of ideas should be explored. Following this, the selection of the most feasible ideas leads to a detailed design, which is pivotal in the overall success of the product.
The prototyping phase includes testing and evaluation, which may result in further iterations of the design cycle—a process known as spiral design. The development of a detailed design from a selected concept occupies a significant portion of the total design project time and impacts project success. Finally, protectionism and the policy's end must be clearly defined to ensure that it leads to the desired positive long-term outcomes.