Question

Which of the following is most consistent with the scientific method approach tomarketing research as described in the text?

a. WE continually survey our customers becaust the results give us ideas for hypotheses
b. once we interpret the data, we define our problem
c. our research is as precise as posssible, because we want to be 100% accurate
d. sometimes the asnwers from the early stages of the research process are good enough, so we stop

Answer 1

Option (a) is most consistent with the scientific method approach to marketing research as it involves formulating hypotheses based on continual customer surveys.

Step-by-step explanation:

Which of the following is most consistent with the scientific method approach to marketing research as described in the text? The answer is (a) We continually survey our customers because the results give us ideas for hypotheses. This option aligns well with the scientific method used in research, which includes formulating hypotheses based on observations, and systematically testing and refining these hypotheses through ongoing data collection.

(b), interpreting data before defining the problem, and option (d), stopping research early when the answers seem 'good enough', do not follow the scientific method's structured and iterative approach to investigating a hypothesis. Option (c) suggests a goal of 100% accuracy, which, while aspirational, is often not feasible in practice and is not a requirement for the scientific method, which values systematic observation and testing over perfection.