Final answer:
New hardware and software provide a competitive advantage and enhance efficiency in sales tasks, but they require proper usage and may involve additional costs. Unlike consumable products, technology offers long-term benefits and can continuously contribute to a firm's competitive edge.
Step-by-step explanation:
The introduction of new hardware and software to salespeople can substantially impact a firm's operations and market position. While these tools do not change the basic sales tasks that must be performed, they can enhance the efficiency and effectiveness with which these tasks are completed. When used properly, advanced technologies can indeed provide a real competitive advantage to a firm. They can offer new ways to meet customer needs, optimize sales strategies, and streamline processes, which can differentiate a firm from its competitors. However, it is essential to consider the investment beyond the initial purchase, as there might be ongoing costs for training, maintenance, and upgrades.
In the context of product development, technologies that can be reused multiple times are particularly valuable. In contrast to consumable goods like agricultural products that are used once, technology can be applied to multiple products over time. Therefore, developing new technologies can furnish a company with an advantage not only at the time of development but also sustainably into the future. It is this enduring competitive edge that invests in technology a strategic decision for many firms.