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A publisher of photography books finds that it is cost effective to print 10,000 or more at a time. BUt bookstore orders only a few copies of each book, since its ucstomers want to select from a wide variety. THis example shows

a. why discrepancies of quantity occur
b. why both discrepancies of quantity and discrepancies of assortment occur.
c. neither
d. why discrepancies of assortment occur
e. multichannel distribution

User Aeupinhere
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1 Answer

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Final answer:

The example demonstrates a trade-off between economies of scale and providing a wide assortment of products, reflecting why both discrepancies of quantity and assortment occur in the marketplace.

Step-by-step explanation:

The situation described in the student's question focuses on the concept of economies of scale within the publishing industry, where it is more cost-effective to produce large quantities. This efficiency in production, however, leads to a discrepancy in quantity as bookstores only order a few copies due to their customers preferring a variety from which to choose. This is a clear demonstration of the trade-offs between achieving economies of scale (efficiency) and providing a wide assortment of products. This duality of concerns represents why both discrepancies of quantity and discrepancies of assortment occur.

Large-scale production indeed lowers the cost per unit, as seen with companies like Amazon, which, utilizing massive warehouses and streamlined distribution systems, can offer a wide variety of products cost-effectively. The discussion reflects the economic principles where market-oriented economies face the challenge of determining the right amount of variety, taking into account the societal worth of product differentiation against the benefits of mass production.

User Artog
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