Final answer:
The correct sequence in the marketing research process is Option b. 'analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem'. This approach aligns with scientific and problem-solving methodologies.
Step-by-step explanation:
The correct sequence in the marketing research process is crucial for deriving valuable insights that can inform decision-making. Beginning with a clear understanding of the situation leads to effective problem identification. Once the problem is defined, specific data relevant to the problem must be collected. This data then needs to be interpreted to pinpoint underlying patterns and insights, which then guide the development of a solution to the problem.
Option b. analyzing the situation, defining the problem, getting problem specific data, interpreting the data, solving the problem, is the correct sequence in the marketing research process. This approach is coherent with a logical and systematic method that allows researchers to understand the context, identify the exact nature of the issue, gather relevant data, analyze findings, and then solve the problem based on the insights gained.
The marketing research process closely resembles the scientific method, which involves asking a question, conducting literature review, formulating a hypothesis, research design, data collection & analysis, and drawing conclusions. It's also similar to problem-solving strategies that include defining the problem, analyzing the situation, and identifying criteria for an effective solution.