Final answer:
A first-time foreign marketer must determine the optimal product lineup, production processes, level of output, pricing strategy, and labor requirements in the context of market structure and external factors like government policies.
Step-by-step explanation:
The first-time foreign marketer must decide which products to develop, in which markets, and how to strategically enter and compete within those markets. Critical decisions include selecting the right production process, determining the optimal level of output, setting the appropriate price for products, and deciding on the amount of labor to employ.
These considerations are inherently tied to the production and cost conditions unique to each firm and are influenced by the market structure of the industry, which is characterized by factors such as the degree of market power firms hold, product differentiation, and the barriers faced by new entrants.
When introducing a product like a web browser to a market with significant barriers to entry, strategies to successfully penetrate the market could involve distinctive innovation, forming alliances, or utilizing aggressive marketing techniques to differentiate and establish the product. Firms must also consider external factors such as environmental regulations and national security concerns, which may influence government policies on trade and imports, thus affecting market access and competition.