Final answer:
The company is most likely implementing strategic planning, which involves defining strategies and allocating resources to pursue them. This helps a company set priorities and focus its operations.
Step-by-step explanation:
When a company focuses on market planning involving specific actions and allocation of resources, it is most likely implementing strategic planning. Strategic planning refers to the process used by organizations to define their strategy or direction, and making decisions on allocating resources to pursue this strategy.
This includes the allocation of capital, personnel, and investments to strategic business units, projects, or initiatives. By engaging in strategic planning, a company can set priorities, focus energy and resources, strengthen operations, and ensure that employees and other stakeholders are working toward common goals.