Question

A company has just completed a marketing plan for entering eastern Europe. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has the company just completed?

A) Export Plan Development
B) Market Analysis
C) Entry Strategy
D) Implementation and Control

Answer 1

The company has just finished the Entry Strategy phase, which involves the creation of marketing plans, budgeting, and establishing sales and profit expectations for entering a new foreign market.

Step-by-step explanation:

The company has just completed the Entry Strategy phase of the international planning process. This phase involves outlining how the business will enter the foreign market, encompassing the creation of marketing plans, budgeting, and setting sales and profit expectations. Entry strategy is a crucial step as it dictates how the company will approach the new market and establish a presence there, taking into account different market structures and the potential effects of exchange rate changes on imports and exports.