Final answer:
Benchmarking does not require comparing against direct competitors, but against best-in-class organizations to improve performance.
Step-by-step explanation:
The false statement regarding benchmarking is C. The benchmarking organization against which a firm is comparing itself must be a direct competitor.
Benchmarking is a process where companies evaluate and compare their practices with those of best-in-class organizations in order to improve their own performance. It does not necessarily require the benchmarking organization to be a direct competitor. Companies can benchmark against organizations in different industries as long as they have similar processes or activities to be improved.
For example, a manufacturing company can benchmark against a high-performing logistics company to improve its supply chain process, even though they are not direct competitors.