Question

An organization wants to improve on its performance measures for a new business line. Which type of benchmarking is most likely to provide information useful for this purpose?

A. Internal.
B. Generic.
C. Competitive.
D. Functional.

Answer 1

Competitive benchmarking is the most likely type to provide useful information for improving performance measures for a new business line.

Step-by-step explanation:

The type of benchmarking that is most likely to provide information useful for improving performance measures for a new business line is competitive benchmarking.

Competitive benchmarking involves comparing the performance of an organization to that of its direct competitors. This type of benchmarking provides valuable insights into how well the organization is performing relative to others in the same industry or market.

By studying the performance measures of competitors, the organization can identify areas where it is lagging behind and develop strategies to improve. For example, they may examine competitor's pricing strategies, product quality, or customer service to identify areas for improvement.