Final answer:
Omnichannel retailing is a business approach that provides a seamless shopping experience to customers by integrating various shopping channels such as in-store, online, and mobile. It emphasizes convenience and fluid customer experience across different platforms, as opposed to bundling, which focuses on selling multi-product deals.
Step-by-step explanation:
The retailing approach that focuses on creating a seamless shopping experience for customers by combining multiple channels is known as omnichannel retailing. This strategy aims to integrate various shopping methods available to consumers, including in-store, online, and through mobile devices, to provide a cohesive customer experience. The objective is to allow customers to shop in a manner that is most convenient for them, whether they are at home, on the go, or in a physical store, and to switch between these channels effortlessly. For example, a customer might see an advertisement on social media, research the product online, view the item in a brick-and-mortar store, and finally make the purchase through a mobile app while benefiting from in-store pickup or home delivery options.
A concept somewhat related to omnichannel retailing is product bundling, where firms sell multiple products or services together at a special bundled price. However, product bundling is distinct from creating an integrated shopping experience across multiple channels. Omnichannel retailing is focused on customer engagement and convenience across the entire purchase process rather than just the offer of bundled products.