Final answer:
A sales associate should respond by acknowledging the customer's concern and providing additional value or alternatives to justify the price. They can highlight the unique features or benefits of the item, offer additional services or perks, and present alternatives if necessary.
Step-by-step explanation:
When a customer feels that the price for a popular item is too high, a sales associate should respond by acknowledging the customer's concern and providing additional value or alternatives to justify the price.
The sales associate can highlight the unique features or benefits of the item that justify the higher price, such as superior quality, durability, or exclusivity. They can also offer additional services or perks, such as extended warranty, free shipping, or personalized assistance, to make the purchase more appealing.
For example, if a customer believes that a designer handbag is too expensive, the sales associate can explain the high-quality materials used, the craftsmanship involved, and the brand's reputation for durability.
They can also offer to showcase other similar products at a lower price point to provide more options for the customer.
Ultimately, the goal is to address the customer's concerns, highlight the value of the item, and present alternatives if necessary to ensure customer satisfaction.