Question

Which of the following is the term for behavior influences that come from a customer's family and friends?

A) Social Factors
B) Cultural Factors
C) Personal Factors
D) Psychological Factors

Answer 1

The correct answer is option A) Social Factors.

Step-by-step explanation:

The behavior influences that come from a customer's family and friends are known as Social Factors. These factors represent how people are influenced by the social ties and norms established through relations with family and peers.

For example, what products or brands are preferred within a person's social group can heavily influence their purchasing decisions. Social psychology articulates that our environment, which includes family and peers, plays a significant role in how we behave and the decisions we make.