Final answer:
Motivators or drivers causing customers to seek specific products or services in business can include utility, quality, price, and reputation/reviews.
Step-by-step explanation:
In the context of business, motivators or drivers causing customers to seek specific products or services can include factors such as:
- Utility: Customers are motivated to seek products or services that fulfill their needs and provide utility. For example, a customer might seek a smartphone to satisfy their communication needs.
- Quality: Customers are motivated to seek products or services of high quality that meet their expectations. For instance, a customer might seek a reputable brand of clothing for its durability and craftsmanship.
- Price: Customers are motivated to seek products or services that offer value for money. For instance, a customer might seek a discount on a particular item to save money.
- Reputation and Reviews: Customers are motivated to seek products or services with positive reviews and a good reputation. For example, customers might choose a restaurant based on positive online reviews.
These motivators can vary depending on the individual customer and their specific needs and preferences.